In the article called The Culture of American Advertising, the author explains some techniques on how Americans advertise their products. One of them is called "Live the Fantasy". The author claims that “America is a nation of fantasizers, often preferring the sign to substance and easily enthralled by a veritable Fantasy Island of commercials illusions”. His two believes that contradicts it are: advertisers create a consumers wish, but other’s think that it doesn’t easy. The author uses McDonald’s as an example of fantasy commercial. “McDonald’s success can be traced to the precision of its advertising”. McDonald’s creates fantasy commercials to sell burgers for children (Ronald McDonald campaign), for teen (teenagers having fun), for older and “sophisticated” consumers (“Mac Tonight” ads), and for older people (commercial that shows an elderly man going to work early at McDonalds fulfilled of energy; then he returns home to his house where his wife is waiting for him). McDonald’s advertising is called “fantasyland” because it presents a world full of fantasies that promise gratifications that happen at the same time that consumers are enjoying McDonald's food.
Response:
I agree with the author because a fantasy technique is excellent to advertise products. Actually, we can see a lot of products that are advertised by fantasy. Some are food , cars , shoes, clothes , appliances, etc. I think the author uses an excellent example : McDonald's . Thanks to the fantasy that it use to advertise its products , many people, not only in America but around the world , know about its existence ; although its products are not of good quality. In the place where I live, (with a population of 25,000 approx.) we have very few shops , but recently the second McDonald's was inaugurated. Therefore , McDonald's continues growikng thanks to its advertising campaigns based on fantasy.
